**Consumption Concepts Among Chinese College Students** In today's rapidly evolving society, the consumption concepts of Chinese college students are undergoing significant changes. Firstly, many students are becoming more rational and selective when making purchases. Instead of following trends blindly, they prefer to invest in items that have practical value and can enhance their lives. For instance, they may prioritize investing in education-related resources or technology products that assist in their studies. Secondly, the emphasis on sustainability is gaining popularity among college students. Many young consumers are aware of the environmental impact of their choices and are increasingly favoring eco-friendly products and services. This trend not only reflects a shift in values but also signals a willingness to take responsibility for the planet's future. Lastly, social media has profoundly influenced the way college students consume. Through platforms like WeChat and TikTok, they are exposed to a wide range of brands, products, and consumer trends. However, this exposure has also made them more discerning, and they tend to conduct thorough research and seek reviews before making significant purchases. Overall, Chinese college students' consumption concepts are evolving towards rationality, sustainability, and a more informed approach to consumer decisions.
