**Consumption Concepts Among Chinese College Students** In contemporary China, the consumption patterns of college students are shifting. Firstly, these youths are increasingly embracing a trend of personalized consumption, seeking unique and customized products that reflect their individuality. Whether it's fashion, electronics, or hobbies, they want to stand out. Secondly, environmental awareness is also influencing their purchasing decisions. More and more students are favoring sustainable and eco-friendly products, recognizing the importance of reducing waste and protecting the planet. Lastly, technology is playing a pivotal role in shaping their consumption behaviors. With the popularity of e-commerce platforms and social media, students have access to a wider range of products and are influenced by peer recommendations and online trends. This technological integration has not only broadened their horizons but also made shopping more convenient and exciting.
