**Chinese College Students' Consumption Concepts** In recent years, Chinese college students' consumption concepts have undergone significant changes. Initially, they tend to prioritize quality and practicality. Unlike previous generations, they favor products that not only meet their needs but also reflect their individual styles. They are willing to invest in quality goods and experiences, such as attending cultural events or traveling. Secondly, there is a growing trend of sustainable consumption. Many students are becoming more environmentally conscious and seek to minimize waste. They prefer brands that practice sustainable production and favor reusable or recyclable products. This shift reflects their concern for the environment and future generations. Lastly, digitalization has had a profound impact on their consumption patterns. The internet and social media have expanded their access to information and enabled them to compare prices and reviews. This has made them more informed consumers and has increased their bargaining power. Overall, Chinese college students are embracing a more diverse, sustainable, and informed consumption concept.
