Founded in 1964 by Bill Bowerman, a track coach, and Phil Knight, a former athlete, Nike revolutionized the global athletic footwear and apparel industry. Initially known as Blue Ribbon Sports, the company transitioned to Nike, Inc. in 1971, inspired by the Greek goddess of victory, Nike. Its primary offerings encompass cutting-edge sports shoes, clothing, and accessories designed for a range of athletic pursuits, from running to basketball and beyond. Throughout its journey, Nike has experienced significant milestones. In the 1980s, it gained international recognition through iconic products like the Air Jordan sneakers, forged partnerships with legendary athletes, and expanded globally. The 1990s saw the introduction of revolutionary technologies like Air and Flywire, further solidifying its position as an innovator. The new millennium brought diversification, with Nike expanding into digital platforms, sustainability initiatives, and collaborations with fashion icons. It continued to innovate, introducing products tailored to specific sports and fitness trends, like the Nike+ ecosystem for connected fitness. Today, Nike stands as a global leader, driving innovation, sustainability, and inspiring athletes worldwide through its products, services, and inspiring brand story.
