Founded by Bill Bowerman, a track coach, and Phil Knight, a former athlete, Nike Inc. was established in 1964 as Blue Ribbon Sports, before officially adopting the Nike name in 1971. The company's primary business revolves around designing, marketing, and distributing footwear, apparel, and sports equipment. Initially gaining traction with its innovative, lightweight running shoes crafted by Bowerman, Nike rapidly grew to become a global leader in athletic apparel, fueled by groundbreaking marketing campaigns featuring athletes like Michael Jordan in the 1980s. Through the decades, Nike continued to innovate, expanding its product lines and technology offerings, such as the introduction of Air and Flywire technologies, while also diversifying into non-traditional sportswear and collaborating with fashion icons. In recent years, Nike has prioritized sustainability, introducing eco-friendly materials and practices, while maintaining its competitive edge in the ever-evolving athletic wear industry. Today, Nike's ubiquitous 'Swoosh' logo symbolizes not just athletic performance but also innovation, style, and a relentless drive to inspire athletes worldwide.
