Founded in 1964 by Bill Bowerman, a coach, and Phil Knight, a track athlete turned entrepreneur, Nike has evolved from a small start-up into a global leader in athletic footwear, apparel, and equipment. Initially selling shoes under the name 'Blue Ribbon Sports,' the company officially became Nike, Inc. in 1971, drawing inspiration from the Greek goddess of victory. Over the decades, Nike has revolutionized the sportswear industry with its innovative designs, such as the groundbreaking Air technology in 1979, and groundbreaking marketing campaigns featuring iconic athletes like Michael Jordan in the 1980s. The company's success can be attributed to its relentless pursuit of innovation, strategic partnerships with top athletes and sports leagues, and a deep understanding of consumer trends. In the 21st century, Nike has continued to expand globally, embracing sustainability initiatives, digital retail experiences, and inclusive designs that cater to diverse athletes worldwide. Today, Nike stands as a symbol of athletic excellence, creativity, and inspiration, defining the modern sports landscape.
