As an important product of the development of human civilization, liquor not only has material attributes, but also carries profound cultural connotations. This article aims to explore the cultural inheritance of liquor and its development in modern society. First of all, this article traces back to the origin and history of liquor, analyzes its symbolic significance in different cultures; secondly, it deeply analyzes the spread and changes of liquor culture; thirdly, it discusses the influence of modern technology on the development of liquor industry; finally, it proposes strategies for the inheritance and innovation of liquor culture in modern society.