As an important product of human civilization, liquor not only has material attributes, but also carries profound cultural connotations. This paper aims to explore the cultural inheritance of liquor and its development in modern society. Firstly, this paper traces the origin and history of liquor and analyzes its symbolic meaning in different cultures. Secondly, it deeply analyzes the dissemination and changes of liquor culture. Thirdly, it discusses the influence of modern technology on the development of liquor industry. Finally, it puts forward the strategies of inheritance and innovation of liquor culture in modern society.