Founded in 1964 by Bill Bowerman, a track coach, and Phil Knight, a former athlete, Nike has evolved into one of the world's leading sportswear and equipment brands. Initially specializing in running shoes, the company's breakthrough came in 1972 with the launch of the 'Waffle Trainer,' revolutionizing athletic footwear. Over the years, Nike expanded its product offerings to include apparel, accessories, and a diverse range of shoes for various sports, making it a one-stop-shop for athletes globally. Key milestones include the iconic 'Just Do It' slogan in 1988, fostering a powerful brand identity, and continuous technological innovations like Air Max in 1987 and Flyknit in 2012, pushing performance boundaries. Today, Nike operates across numerous countries, engaging consumers through cutting-edge products, partnerships with top athletes, and its digital platforms, solidifying its position as a global leader in sports innovation and inspiration.
